Privacy Policy

Effective Date: Aug 2023

Imperium Strategies Group, Inc. ("Imperium," "we," "us") operates imperiumstrategiesgroup.com and provides remodeling, ADU, and landscaping services in Riverside County, San Bernardino County, San Diego, Los Angeles, and surrounding areas. This policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

  • Information you give us: name, phone number, email address, project address, project details, budget range, photos or plans you upload, and anything else you submit through our website forms, our Facebook or Instagram lead forms, phone calls, or text messages.

  • Information collected automatically: IP address, browser and device type, operating system, pages viewed, referring URL, time on site, and general location (city/region). This is collected through cookies and similar technologies.

  • Information from advertising platforms: when you interact with our ads on Facebook, Instagram, or Google, those platforms may pass us your contact details and information about the ad you responded to.

2. How We Use Your Information

  • To respond to your inquiry, schedule estimates, and prepare bids and proposals

  • To perform contracted work, manage projects, and handle billing

  • To communicate with you by phone, text, and email about your project

  • To run and measure advertising, including retargeting people who have visited our site

  • To improve our website and services

  • To comply with legal, licensing, insurance, and record-keeping obligations

3. Advertising and Tracking Technologies

We use the Meta Pixel and Meta Conversions API (Facebook and Instagram) and Google Analytics and Google Ads conversion tracking on our website.

These tools place cookies or similar identifiers on your device and share information with Meta Platforms, Inc. and Google LLC, including pages you visited on our site, actions you took (such as submitting a form or clicking a phone number), and identifiers like your IP address, browser data, and in some cases a hashed version of your email address or phone number. Meta and Google use this information to measure ad performance, show you our ads on their platforms and elsewhere, and build audiences of people similar to our past customers.

If you submit a Facebook or Instagram Lead Ad form, Meta transmits the information you entered directly to us. Meta's own handling of that information is governed by Meta's Privacy Policy, available at facebook.com/privacy/policy.

Your advertising choices:

4. Text Messages and Phone Calls

By providing your phone number, you consent to receive calls and text messages from us about your project and estimate, including messages sent using automated technology. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to opt out of texts or ask us to remove your number at any time.

5. How We Share Information

We do not sell your personal information for money. We share it with:

  • Service providers who work on our behalf: website hosting (Squarespace), CRM and estimating software, email and text messaging providers, payment processors, and phone systems

  • Advertising and analytics platforms as described in Section 3

  • Subcontractors, suppliers, and design professionals when needed to bid or perform your project

  • Lenders or financing partners, only if you ask us to help arrange financing

  • Legal recipients when required by law, subpoena, or court order, or to protect our rights, property, or safety

  • A successor in the event of a merger, acquisition, or sale of the business

Note that our use of advertising cookies described in Section 3 may be considered "sharing" for cross-context behavioral advertising under California law. You can opt out using the methods listed in Section 3 or by contacting us.

6. California Privacy Rights

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and disclose

  • Request a copy of your personal information

  • Request correction of inaccurate personal information

  • Request deletion of your personal information, subject to legal and contractual exceptions

  • Opt out of the sharing of your personal information for cross-context behavioral advertising

  • Limit the use of sensitive personal information (we do not collect or use sensitive personal information for purposes requiring this option)

  • Not be discriminated against for exercising these rights

To exercise any of these rights, contact us at [EMAIL] or [PHONE]. We will verify your request by asking you to confirm information we already have on file, such as the email address or phone number you provided. You may use an authorized agent, with written proof of authorization.

Please note we may need to retain certain records, including contracts, change orders, permits, and payment records, as required by California contractor licensing and tax law.

7. Data Retention and Security

We keep your information as long as needed to serve you, maintain project records, and meet legal requirements, then delete or de-identify it. We use reasonable administrative and technical safeguards, but no method of transmission or storage is completely secure.

8. Children

Our website and services are not directed to children under 16, and we do not knowingly collect their personal information.

9. Third-Party Links

Our site may link to other websites. We are not responsible for their privacy practices.

10. Changes to This Policy

We may update this policy and will revise the Effective Date above. Material changes will be posted on this page.

11. Contact Us

Imperium Strategies Group, Inc.
3511 W La Cadena Dr, Riverside, CA
Email: contact@imperiumstrategiesgroup.com
Phone: 951-330-6481
CSLB License No. 1149729